There so many
advertising networks site on the website. People wants to know how to they earn
money from there website. Everyone know that absense is the best network site
for earning money. And I also tell thet adsense is best. In reality it’s not;
it’s just a way to make more money by improving your ad click-through rate. The
real monetization method behind it is a PPC ad network.
The list is divided
into direct and indirect methods, and examples and links are provided for each
point.
1. PPC
Advertising Networks
Google AdSense is
the most popular option under this category, but there are also others.
Basically you need to sign up with the network and paste some code snippets on
your website. The network will then serve contextual ads (either text or
images) relevant to your website, and you will earn a certain amount of money
for every click.
The profitability of
PPC advertising depends on the general traffic levels of the website and, most
importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR
depends on the design of the website. Ads placed abode the fold or blended with
content, for instance, tend to get higher CTRs. The CPC, on the other hand,
depends on the nice of the website. Mortgages, financial products and college
education are examples of profitable niches (clicks worth a couple of dollars
are not rare), while tech-related topics tend to receive a smaller CPC
(sometimes as low as a couple of cents per click).
The source of the
traffic can also affect the overall CTR rate. Organic traffic (the one that
comes from search engines) tends to perform well because these visitors were
already looking for something, and they tend to click on ads more often. Social
media traffic, on the other hand, presents terribly low CTRs because these
visitors are tech-savvy and they just ignore ads.
List of popular CPC
advertising networks:
I. Google Adsense
II. Yahoo! Publisher Network (YPN)
III. BidVertiser
IV. Chitika
V. Clicksor
2. CPM
Advertising Networks
CPM advertising
networks behave pretty much as PPC networks, except that you get paid according
to the number of impressions (i.e., page views) that the ads displayed on your
site will generate. CPM stands for Cost per Mille, and it refers to the
cost for 1,000 impressions.
A blog that
generates 100,000 page views monthly displaying an advertising banner with a $1
CPM, therefore, will earn $100 monthly.
CPM rates vary with
the network, the position of the ad and the format. The better the network, the
higher the CPM rate (because they have access to more advertisers). The closer
you put the ad to the top of the page, the higher the CPM. The bigger the
format (in terms of pixels), the higher the CPM.
You can get as low
as $0,10 and as high as $10 per 1,000 impressions (more in some special cases).
CPM advertising tends to work well on websites with a high page views per
visitor ratio (e.g., online forums, magazines and so on).
List of popular CPM
advertising networks:
VI. Casale Media
VII. Burst Media
VIII. Value Click
IX. Advertising.com
X. Tribal Fusion
XI. Right Media
3. Direct
Banner Advertising
Selling your own
advertising space is one of the most lucrative monetization methods. First and
foremost because it enables you to cut out the middleman commissions and to
determine your own rates. The most popular banner formats on the web are the
728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the
125×125 button.
The downside of
direct banner advertising is that you need to have a big audience to get
qualified advertisers, and you will need to spend time managing the sales
process, the banners and the payments.
Related links:
XII. How to Find Advertisers for Your Website
XIII. Finding Advertisers for Your Blog
XIV. Direct Advertising Sales for Beginners
XV. Openads Ad Server
XVI. OIO Publisher Ad Platform
4. Text
Link Ads
After Google
declared that sites selling text links without the nofollow tag would be
penalized, this monetization method became less popular.
Many website owners
are still using text links to monetize their sites, though, some using the
nofollow tag and some not.
The advantage of
this method is that it is not intrusive. One can sell text links directly
through his website or use specialized networks like Text-Link-Ads and
Text-Link-Brokers to automate the process.
Text link
marketplaces and networks:
XVII. DigitalPoint Link Sales Forum
XVIII. Text-Link-Ads
XIX. Text-Link-Brokers
XX. TNX
XXI. LinkWorth
5. Affiliate
Marketing
Affiliate marketing
is a very popular practice on the Internet. Under this system you have a
merchant that is willing to let other people (the affiliates) sell directly or
indirectly its products and services, in exchange for a commission. Sometimes
this type of advertising is also called CPA (cost per action) or CPL (cost per
lead) based.
Affiliates can send
potential customers to the merchant using several tools, from banners to text
links and product reviews.
In order to find
suitable affiliate programs you can turn to individual companies and publishers
like Dreamhost and SEOBook, or join affiliate marketplaces and
networks.
List of popular
affiliate marketplaces and networks:
XXII. Commission Junction
XXIII. ClickBank
XXIV. Azoogle Ads
XXV. Link Share
6. Monetization
Widgets
The latest trend on
the web are widgets that let you monetize your website. Examples include
Widgetbucks and SmartLinks. Some of these services operate under a PPC scheme,
others behave like text link ads, others yet leverage affiliate links.
Their main
differentiator, however, is the fact that they work as web widgets, making it
easier for the user to plug and play the service on its website.
List of companies
that provide monetization widgets:
XXVI. WidgetBucks
XXVII. ScratchBack
XXVIII. SmartLinks
7. Sponsored
Reviews
PayPerPost pioneered
this model, with much controversy on the beginning (related to the fact that
they did not require disclosure on paid posts). Soon other companies followed,
most notably Sponsored Reviews and ReviewMe, refining the process and expanding
the paid blogging model.
Joining one of these
sponsored reviews marketplaces will give you the opportunity to write sponsored
posts on a wide range of topics. Not all bloggers are willing to get paid to
write about a specific product or website (because it might compromise the
editorial credibility), but the ones who do are making good money out of it.
If your blog has a
big audience you could also offer sponsored reviews directly, cutting off the
commissions of the middleman.
List of sponsored
reviews and paid blogging networks:
XXIX. PayPerPost
XXX. Sponsored Reviews
XXXI. ReviewMe
XXXII. BlogVertise
XXXIII. Smorty
8. RSS
Feed Ads
With the quick
adoption of the RSS technology by millions of Internet users, website owners
are starting to find ways to monetize this new content distribution channel.
Feedburber already
has its own publisher network, and you can sign-up to start displaying CPM
based advertising on your feed footer. Bidvertiser recently introduced a RSS
feed ad option as well, with a PPC scheme.
Finally, some blogs
are also opting to sell banners or sponsored messages on their feed directly. John Chow and Marketing Pilgrim are two examples.
Related links:
XXXIV. Feedburner
XXXV. BidVertiser
XXXVI. Pheedo
9. Sponsors
for Single Columns or Events
If you website has
specific columns or events (e.g., a weekly podcast, an interview series, a
monthly survey, a special project) you could find companies to sponsor them
individually.
This method
increases the monetization options for website owner, while giving advertisers
the possibility to target a more specific audience and with a reduced
commitment.
Mashable illustrates
the case well. They have several advertising options on the site, including the
possibility to sponsor specific columns and articles, including the “Daily
Poll” and the “Web 2.0 Invites.”
Problogger also
runs group writing projects occasionally, and before proceeding he publicly
announce the project asking for sponsors.
10.Premium Content
Some websites and
blogs give away part of their content for free, and charge for access to the
premium content and exclusive tools.
SEOMoz is
a good example. They have a very popular blog that gives advice and information
on wide range of SEO related topics. On top of that visitors can decide to
become premium members. It costs $48 monthly and it grants them access to
guides, tools and other exclusive material.
11. Private
Forums
While the Internet
is populated with free forums, there is also the possibility to create a
private one where members need to pay a single or recurring fee to join.
SEO Blackhat charges $100 monthly from its members, and they have thousands of them. Obviously in order to charge such a price for a forum membership you need to provide real value for the members (e.g., secret techniques, tools, and so on).
SEO Blackhat charges $100 monthly from its members, and they have thousands of them. Obviously in order to charge such a price for a forum membership you need to provide real value for the members (e.g., secret techniques, tools, and so on).
Performancing also launched a private forum
recently, focused on the networking aspect. It is called The Hive, and the
monthly cost is $10.
These are just two
examples. There are many possibilities to create a private and profitable
forum, you just need to find an appealing angle that will make it worth for the
members.
List of popular
forum software:
XXXVII. vBulletin
XXXVIII. Simple Machines Forum
XXXIX. phpBB
XL. Vanilla
12. Job
Boards
All the popular
blogs are trying to leverage job boards to make some extra income. Guy Kawasaki, ReadWriteWeb, Problogger…
you name it.
Needless to say that
in order to create an active and profitable job board you need first to have a
blog focused on a specific niche, and a decent amount traffic.
The advantage of
this method is that it is passive. Once you have the structure in place, the
job listings will come naturally, and you can charge anywhere from $10 up to
$100 for each.
List of popular job
board software:
XLI. JobThread
XLII. Web Scribe Job Board
XLIII. SimplyHired Job-o-matic
XLIV. Jobbex
13. Marketplaces
Sitepoint is the online marketplace by
excellence. Some websites and blogs, however, are trying to replicate that
model on a smaller scale.
Depending on your
niche, a market place that allows your visitors to buy, sell and trade products
could work well. Over the time you could start charging a small fee for new
product listings.
The problem with
this method is that there are no standard software on the web, so you would
need to hire a coder to get a marketplace integrated into your website.
You can see an
example of a marketplaces being used on EasyWordpress and on Mashable.
14. Paid
Surveys and Polls
There are services
that will pay you money to run a small survey or poll on your website. The most
popular one is called Vizu Answers.
Basically you need
to sign up with them, and select the kind of polls that you want to run your
site. Most of these services operate under a CPM model.
15. Selling
or Renting Internal Pages
Million Dollar Wiki made this concept popular, but it was
being used on the web for a long time around (check Pagerank10.co.uk for instance).
These websites sell
for a single fee or rent for a recurring fee internal pages on their domain.
Usually they have either high Pagerak or high traffic, so that people
purchasing a page will be able to benefit in some way.
Implementing this
method on a small blog would be difficult, but the concept is interesting and
could be explored further.
16. Highlighted
Posts from Sponsors
Techmeme probably
pioneered this idea, but somehow it has not spread to other websites. The tech
news aggregator displays editorial posts on the left column, and on the sidebar
they have a section titled “Techmeme Sponsor Posts.â€
On that section
posts from the blog of the advertisers get highlighted, sending qualified
traffic their way. Considering that the monthly cost for one spot is $5000 and
that they have around 6 sponsors at any given time, it must be working well.
17. Donations
Placing a
“Donate†link or button on a website can be an efficient way to earn
money, especially if your blog is on a niche where readers learn and gain value
from your content.
Personal development
and productivity blogs, for instance, tend to perform well with donation based
systems (one good example being Steve Pavlina).
A small variation of
this method appeared sometime ago with the Buy Me a Beer plugin. This WordPress plugin enables
you to insert a customized message at the bottom of each article, asking the
readers to chip in for a beer or coffee.
18. In-text
Adverting
In-text adverting
networks like Kontera and Vibrant Media will place sponsored links inside your
text. These links come with a double underline to differentiate them from
normal links, and once the user rolls the mouse over the link the advertising
will pop. Should the user click on it the site owner will make some money.
Some people make
good money with this method, but others refrain from using it due to its
intrusiveness. It is also interesting to note that very few mainstream websites
have experimented with in-text advertising.
19. Pop-ups
and Pop-unders
Pop-ups are a common
yet annoying form of advertising on the Internet. If you are just trying to
make a much money as possible from your website, you could experiment with
them.
If you are trying to
grow the traffic and generate loyal visitors, however, you probably should stay
away from them. Just consider the hundreds of pop-up blockers out there: there
is a reason why they are so popular.
Ad networks that use
pop-ups:
XLV. Tribal Fusion
XLVI. PayPopup
XLVII. PopupAd
XLVIII. Adversal
20. Audio
Ads
Also called PPP (Pay
Per Play), this advertising method was introduce by Net Audio Ads.
the concept is pretty simple: play a small audio advertising (usually 5
seconds) every time a visitor enters into your website. The user should not be
able to stop it, creating a 100% conversion rate based on unique visitors.
The company is still
rolling tests, but some users are reporting to get from a $4 to a $6 CPM.
Regardless of the pay rate, though, this is a very intrusive form of
advertising, so think twice before using it.
21. Selling
the Website
Selling your website
could be your last resource, but it has the potential to generate a big sum of
money in a short period of time.
Market places on online
forums like DigitalPoint and Sitepoint are always active with website buyers
and sellers. Keep in mind that they most used parameter to determine the value
of a website is the monthly revenue that it generates, multiplied by a certain
number (the multiplier can be anything from 5 to 30, depending on the
expectations of the seller, on the quality of the site, on the niche and other
factors).

